Director of Product Marketing

Job Description:
Our digital banking client is growing rapidly and seeking a Director of Product Marketing to bring clarity, structure, and momentum to how they position their platform and launch new products. You’ll shape product narratives, lead launch execution, and align teams around customer value. As they continue to scale, you’ll play a key role in helping mentor future Product Marketing Manager (PMM) hires and contribute to building a high-performing marketing organization. This is a great opportunity for someone who embodies an entrepreneurial mindset, has exceptional storytelling skills and is looking to take their career to new heights to help build and shape the future of their product marketing department.

Requirements:
– 10+ years launching and positioning products in the enterprise (1,000+ employees) B2B fintech space
– 5 years’ experience in a leadership role leading and developing product marketing teams
– Strong technical aptitude and ability to understand technical product architecture at a high level and translate technical features into business outcomes
– Working knowledge of Agile product principles
– Proven success leading end-to-end GTM planning for product releases and feature launches
– Expertise in competitive intelligence, market analysis, persona development, and influencing product roadmaps
– Strong analytical and storytelling skills—able to simplify complex concepts for diverse audiences

Nice to have:
– Experience with Marketo

Responsibilities:
– This individual will be reporting into the VP of Product Marketing where they will play a significant hand in shaping the PMM function through hiring and mentoring junior team members as the team scales
– Lead end-to-end GTM planning for product releases and feature launches (Define ICPs, readiness checklists, success metrics, and communication plans)
– Develop clear value propositions and messaging frameworks for Candescent’s platform and features by translating complex capabilities into compelling stories for banks and credit unions
– Create customer-ready assets: pitch decks, one-pagers, feature sheets, battlecards, demo flows
– Collaborate with cross functional teams, driving alignment across Product, Sales, Customer Success, and agency partners to understand customer needs and adoption gaps
– Work with Product/Engineering teams on things such as: API limitations, Data flows, Compliance constraints, System dependencies
– Responsible for managing agency partners for design, content, research, and creative needs
– Ensure consistency across website, collateral, and external-facing materials
– Drive strategy through your executive presence and effective communication skills with key stake holders and leadership