Senior Marketing Manager

Job Description:
This is a high-impact, hands-on Senior Marketing Manager opportunity focused on accelerating growth and expanding its presence across the North American healthcare and diagnostics market. This individual will take ownership of market awareness, demand generation, customer advocacy, and adoption of capital equipment, and Ewa portfolio, working closely with Sales to generate new business opportunities and strengthen customer relationships. The role is ideal for someone with a strong traditional B2B healthcare marketing background who enjoys being directly involved in campaigns, events, customer engagement, and overall commercial growth. Most importantly, they are looking for someone who can make an immediate impact as an individual contributor and ultimately grow into a leadership role as the company continues to scale.

Requirements:
-7+ years of B2B marketing experience within healthcare, diagnostics, medical device, or life sciences with a strong understanding of marketing to healthcare organizations and clinical audiences.
-Strong demand generation experience, including developing campaigns that drive awareness, qualified leads, market adoption, and new customer opportunities.
-Proven experience planning and executing trade shows, conferences, webinars, customer events, and other in-person/digital marketing programs.
-Experience working closely with Sales teams, with an understanding of how marketing activity translates into pipeline and commercial growth.
-Strong customer relationship experience, including maintaining existing customers, developing reference sites, and building relationships with key opinion leaders (KOLs).

Nice to have:
-Coming from a successful sales background
-Salesforce and Zoho CRM experience

Responsibilities:
-Develop and execute integrated marketing campaigns focused on generating qualified sales opportunities for all capital equipment.
-Drive demand generation through events, webinars, email campaigns, digital marketing, targeted outreach, and customer engagement programs.
-Plan and execute regional and national trade shows, conferences, workshops, and customer events across North America.
-Partner directly with Sales to increase market awareness, support pipeline growth, and help convert marketing activity into new customers.
-Build and maintain relationships with existing customers, pathology professionals, and key opinion leaders.
-Expand North American reference laboratory network and coordinate customer visits and peer-to-peer engagements.
-Develop clinical marketing content including white papers, case studies, publications, product messaging, sales enablement materials, and marketing collateral.
-Support new product launches, competitive positioning, and customer engagement initiatives.
-Analyze campaign performance, customer insights, and marketing metrics to determine what is driving awareness, adoption, and pipeline.
-Serve as a highly visible, hands-on marketing partner across Sales, R&D, Sales Enablement, and Marketing as they continue expanding its North American presence.